SFR
The No.1 French Telecom Co.

 

In a turbulent market with little consumer loyalty, how do you make a profit and give customers a reason to stay? For French telco SFR, the answer was a multichannel digital & physical ecosystem, from on-screen interfaces to set top boxes and autonomous home devices, all delivered in a go-to-market strategy. SFR’s question was as simple as it was far-reaching: “Can you show us our future and then make it?”

Over 12 months we worked together to uncover a new understanding of what a truly compelling and blended physical & digital product looked like, the business processes behind it and even the way in which it would be sold. Called Select & Connect, the core concept centered around a modular plug-and-play set-top box. As new modules were added, relevant services and home automation systems, across all devices, activated to provide a completely cohesive user experience.

Voice and machine-learning brought new forms of control: as people often know what they want to watch, we simply let them ask for it. Their viewing habits could drive recommendations, so we built a service that could learn. The culmination of this work was SFR Passport: the first intelligent, voice-activated TV service in France.

All of this was accessible at home or on-the-move, so everyone’s favorite shows, movies and artists became a reason to stay with SFR. Central to this was the understanding that content and services bring people together, and that being useful, timely and thoughtful, SFR was able to authentically become a business with customers at its heart.

Project Type
Software & Hardware Product

Project Type
Software & Hardware Product


Project Type
Software & Hardware Product


Role
Creative Director (XD)




Role
Creative Director (XD)

 

Role
Creative Director (XD)


Studio
Native

Studio
Native


Studio
Native


Year
2014

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Branding

The system is a stackable modular hardware product and the branding concept was designed to reflect this

 

SFR ID

User Experience 

Various assets from a rather extensive XD document detailing the underbelly of the platform

 

Screenshot 2017-11-15 16.26.00
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Screenshot 2017-11-15 16.26.57
Screenshot 2017-11-15 16.27.08

TV User Interface Concepts

 

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01_070314- SFR-TV-UI-Passport-overlays-NC-01
02_070314- SFR-TV-UI-Passport-overlays-NC-01
03_070314- SFR-TV-UI-Passport-overlays-NC-01
20140227-SFR-TV-UI-Watch-Game-of-Thrones2_NC

iOS Passport

All your content (from multiple sources such as Soundcloud, Spotify, Deezer, YouTube) could be viewed under one SFR login anywhere seamlessly integrated within the app

iOS Passport

All your content (from multiple sources such as Soundcloud, Spotify, Deezer, YouTube) could be viewed under one SFR login anywhere, all seamlessly integrated within the app

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sfr-ipad-5

Concept Video

Ecosystem Overview

(Prototype stage)

 

Hardware

Working closely with the Industrial Design team lead me to a few attempts on remote control design

 

sfr-remote

Stackable Hardware System

c/o the Industrial Design team

 

main1b

Selected Works

DrivetribeA home for misfits and petrol heads

SFRThe No.1 French Telecom Co.

CarlingThe 'Black Label' is back

AvailoAn on-demand freelance army

Rescue.orgThe world's first responders

GlugThis is Notworking™

Company Info
Made Studio Ltd.

Company Info
Made Studio Ltd.


Company Info
Made Studio Ltd.


Updated
Jan 2018