SFR — French Telecom Co.

 

In a turbulent market with little consumer loyalty, how do you make a profit and give customers a reason to stay? For French telco SFR, the answer was a multichannel digital & physical ecosystem, from on-screen interfaces to set top boxes and autonomous home devices, all delivered in a go-to-market strategy which added €2 billion of value.

SFR’s question was as simple as it was far-reaching: “Can you show us our future and then make it?”

Over 12 months we worked together to uncover a new understanding of what a truly compelling and blended physical & digital product looked like, the business processes behind it and even the way in which it would be sold. Called Select & Connect, the core concept centered around a modular plug-and-play set-top box. As new modules were added, relevant services and home automation systems, across all devices, activated to provide a completely cohesive user experience.

Voice and machine-learning brought new forms of control: as people often know what they want to watch, we simply let them ask for it. Their viewing habits could drive recommendations, so we built a service that could learn. The culmination of this work was SFR Passport: the first intelligent, voice-activated TV service in France.

Digital content such as Gaming, Audio Streaming and Video on Demand were beautifully combined into one simple to use interface, while consistent controls made it easy for the user to keep all the content they love in one place.

All of this was accessible at home or on-the-move, so everyone’s favorite shows, movies and artists became a reason to stay with SFR. Central to this was the understanding that content and services bring people together, and that being useful, timely and thoughtful, SFR was able to authentically become a business with customers at its heart.

So, in the end, the answer was as simple as the question: give people what they love, when they want it, and wherever they are. And with €2 billion added to SFR’s value and millions of retained customers, we’re fairly sure it was the right answer.


Project Type
Software & Hardware Product

Project Type
Software & Hardware Product


Project Type
Software & Hardware Product


Role
Creative Director (XD)




Role
Creative Director (XD)

 

Role
Creative Director (XD)


Studio
Native

Studio
Native


Studio
Native


Year
2014

sfr-sony-bravia-oled-lg

Branding

The system is a stackable modular hardware product and the branding concept was designed to reflect this

 

SFR ID

User Experience 

Various assets from a rather extensive XD document detailing the underbelly of the platform

 

Screenshot 2017-11-15 16.26.00
Screenshot 2017-11-15 16.26.48
Screenshot 2017-11-15 16.26.57
Screenshot 2017-11-15 16.27.08

TV User Interface Concepts

 

sfr-tv_mock
01_070314- SFR-TV-UI-Passport-overlays-NC-01
02_070314- SFR-TV-UI-Passport-overlays-NC-01
03_070314- SFR-TV-UI-Passport-overlays-NC-01
20140227-SFR-TV-UI-Watch-Game-of-Thrones2_NC

iOS Passport

All your content (from multiple sources such as Soundcloud, Spotify, Deezer, YouTube) could be viewed under one SFR login anywhere seamlessly integrated within the app

iOS Passport

All your content (from multiple sources such as Soundcloud, Spotify, Deezer, YouTube) could be viewed under one SFR login anywhere, all seamlessly integrated within the app

sfr-ipad-6
sfr-ipad-1
sfr-ipad-2
sfr-ipad-4
sfr-ipad-5

Concept Video

Ecosystem Overview

(Prototype stage)

 

Hardware

Working closely with the Industrial Design team lead me to a few attempts on remote control design

 

sfr-remote

Stackable Hardware System

c/o the Industrial Design team

 

main1b

Selected Works

GlugGlobal Event Series

DrivetribeProduct Design

SFRProduct Design

AvailoProduct Design

CarlingWeb Design

Note
More projects to come shortly

Note
More projects to come shortly


Note
More projects to come shortly


All rights reserved
© 2018

All rights reserved
© 2018


All rights reserved
© 2018


Human Behaviour Architect™
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Human Behaviour Architect™
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Human Behaviour Architect™
🤓

Human Behaviour Architect™
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