Drivetribe

Drivetribe

Drivetribe 
A social network for misfits and petrol heads

Drivetribe 
A social network for misfits and petrol heads


Drivetribe 

A social network for misfits and petrol heads

An automotive social media network featuring 'The Grand Tour' presenters Jeremy Clarkson, James May, Richard May & 'Top Gear' producer Andy Wilman.

The app featured automotive-themed 'tribes' where motoring fans can create, join, post to, share content and express themselves whilst follwing and interacting with supreme motoring influencers. 

As the first design hire, I was responsible for the user experience, prototyping & visual direction. Working alongside the CEO and product owner in a close iterative fashion, hiring and building out the full team of UX Designers, Visual Designers, a Design Director & Creative Director (Brand).

DriveTribe was able to raise £5.5m series A raise from Atomico and Breyer and is growing at a speedy pace.

An automotive social media network featuring 'The Grand Tour' presenters Jeremy Clarkson, James May, Richard May & 'Top Gear' producer Andy Wilman.

The app featured automotive-themed 'tribes' where motoring fans can create, join, post to, share content and express themselves whilst follwing and interacting with supreme motoring influencers. 

As the first design hire, I was responsible for the user experience, prototyping & visual direction. Working alongside the CEO and product owner in a close iterative fashion, hiring and building out the full team of UX Designers, Visual Designers, a Design Director & Creative Director (Brand).

DriveTribe was able to raise £5.5m series A raise from Atomico and Breyer and is growing at a speedy pace.

Role
Creative Director 
Product Designer



Role
Creative Director
Product Designer

 

Role
Creative Director
Product Designer

 

Project Type
Social Network 
iOS, Android
& Desktop

Project Type
Social Network 
iOS, Android
& Desktop

Project Type
Social Network 
iOS, Android
& Desktop

Project Type
Social Network 
iOS, Android & Desktop

 

Project Type
Social Network, iOS, Android & Desktop

 

Client
Startup

Client
Startup

 

Client
Startup

 

Year
2016

Year
2016


"I don't really use websites,
I get my daughter to email people for me"
— Jeremy
(Overheard in the office)

"I don't really use websites, I get my daughter to email people for me"
— Jeremy
(Overheard in the office)

"I don't really use websites, I get my daughter to email people for me"
— Jeremy
(Overheard in the office)

dt-magnus

iOS App

Early visual design for profile screens, each tribe leader is responsible for heading up a tribe of followers. 

dt-trio-iphone
DriveTribe-2

Direction at launch

Direction at launch

The Android and iOS designs were crated in Sketch, heavily iterated upon and handed off with Zeplin. A design component library was created for ease of delivery to the React development team. Prototypes were created using Flinto.

The Android and iOS designs were crated in Sketch, heavily iterated upon and handed off with Zeplin. A design component library was created for ease of delivery to the React development team. Prototypes were created using Flinto.

trio
may-1
dt-caterham

Selected Works

AvailoAn on-demand freelance army

SFRThe No.1 French Telecom Co.

DrivetribeA home for misfits and petrol heads

GlugThis is Notworking™

Rescue.orgThe world's first responders

CarlingThe 'Black Label' is back

Company Info
Made Studio Ltd.

Company Info
Made Studio Ltd.

 

Company Info
Made Studio Ltd.

 

Updated
Jan 2018

Updated
Jan 2018

Updated
Jan 2018