Carling
Refreshingly Perfect

 

Carling
Refreshingly Perfect

 

Carling
Refreshingly Perfect

 

Carling
Refreshingly Perfect

 

Carling
Refreshingly Perfect

 

Carling has been Britain's choice lager for over three decades. To cement and drive their position as No.1, they needed to ensure the brand could continue to connect with their customers. 

The famous 'Black Label' returns, the original name for the brand’s lager when it was first introduced in the UK in the 1950s.

A modern and striking website that has an editorial focus to champion locally made stories. 

Visit www.carling.com

Carling has been Britain's choice lager for over three decades. To cement and drive their position as No.1, they needed to ensure the brand could continue to connect with their customers. 

The famous 'Black Label' returns, the original name for the brand’s lager when it was first introduced in the UK in the 1950s.

A modern and striking website that has an editorial focus to champion locally made stories. 

Visit www.carling.com

Carling has been Britain's choice lager for over three decades. To cement and drive their position as No.1, they needed to ensure the brand could continue to connect with their customers. 

The famous 'Black Label' returns, the original name for the brand’s lager when it was first introduced in the UK in the 1950s.

A modern and striking website that has an editorial focus to champion locally made stories. 

Visit www.carling.com

Carling has been Britain's choice lager for over three decades. To cement and drive their position as No.1, they needed to ensure the brand could continue to connect with their customers. 

The famous 'Black Label' returns, the original name for the brand’s lager when it was first introduced in the UK in the 1950s.

A modern and striking website that has an editorial focus to champion locally made stories. 

Visit www.carling.com

Carling has been Britain's choice lager for over three decades. To cement and drive their position as No.1, they needed to ensure the brand could continue to connect with their customers. 

The famous 'Black Label' returns, the original name for the brand’s lager when it was first introduced in the UK in the 1950s.

A modern and striking website that has an editorial focus to champion locally made stories. 

Visit www.carling.com

Project Type
Website

Project Type
Website


Project Type
Website

Role
UX Designer
Visual Designer




Role
UX Designer
Visual Designer


Role
UX Designer
Visual Designer


Credits
Havas London

Agency
Havas London

Agency
Havas London


Agency
Havas London
 

Year
2017

Year
2017

Year
2017

Website

We created a modern, fresh look for the Carling website based on the new brand positioning. The aim was to house the new campaign work which focused on 'made local' stories from around the UK.

The style is intended to be modern and striking with a DIY aesthetic that runs through to the stories.

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Typeface 1

Website Build

carling-1

Selected Works

DrivetribeProduct Design (UX & UI)

SFRProduct Design (UX & UI)

CarlingWeb Design (UX & UI)

AvailoProduct Design (UX & UI)

Rescue.orgWeb Design (UX & UI)

GlugGlobal Event Series

PottermoreUser Experience (UX)

HSBCProduct Design (UX & UI)

Company Info
Made Studio Ltd.

Company Info
Made Studio Ltd.


Company Info
Made Studio Ltd.


Updated
Jan 2018